OpenAI to Launch AI-Powered Browser, Targeting Chrome’s Turf

OpenAI is reportedly preparing to launch an AI-powered web browser in the coming weeks, according to multiple reports including Reuters and TechCrunch. The new browser, built on Chromium, will embed ChatGPT into the core browsing experience. It is expected to include features like form-filling, booking assistance, and automated online workflows powered by AI agents. This marks OpenAI’s most significant product push outside of the ChatGPT app and into a broader, persistent user environment.

By entering the browser market, OpenAI positions itself as a direct challenger to Google Chrome and Microsoft Edge. This move could give OpenAI a new data advantage by embedding itself deeper into users’ daily interactions with the web. For users, it may simplify task-based browsing and shift traditional tab-and-search flows into a more seamless, conversation-driven experience. The browser would also serve as a delivery vehicle for more agentic AI use cases, paving the way for ambient AI that helps with bookings, navigation, and transactions in real time.

While the product has not been officially confirmed, the timing suggests OpenAI is aiming to gain first-mover ground before other AI-native browsers like Perplexity’s Comet expand their user base. It’s a strategic escalation in the battle for browser dominance, and one that could redefine how millions of people interact with the internet.