OpenAI Quietly Adds Shopify as Search Partner in ChatGPT Shopping

OpenAI has expanded ChatGPT’s shopping capabilities by adding Shopify as a third-party search provider. This addition was confirmed through an update to OpenAI’s official ChatGPT Search documentation in May 2025. It means that product queries in ChatGPT may now surface information directly from Shopify stores alongside existing Bing results.

The move follows ChatGPT’s shopping experience launch in April 2025, which introduced structured product recommendations and pricing insights. By incorporating Shopify, ChatGPT is becoming a more robust product discovery tool, especially for users interested in direct-to-consumer brands hosted on Shopify.

For Shopify merchants, this change offers a new channel for product visibility within AI conversations. It allows store listings to appear organically during shopping searches in ChatGPT, which could lead to higher engagement and conversion rates. OpenAI’s documentation clarifies that when ChatGPT uses search, it transparently informs users that results are powered by third-party providers like Shopify and Bing.

This quiet update signals OpenAI’s intention to deepen its footprint in AI-powered commerce experiences. It strengthens ChatGPT’s position in the evolving AI shopping landscape and introduces an alternative discovery path for Shopify sellers beyond traditional search engines.