OpenAI Adds Built-in Style Controls to ChatGPT’s Image Generator

OpenAI is expanding ChatGPT’s creative toolbox with a built-in “Style” selector for its GPT-4o image model. Announced on July 15, the feature enables users to generate or modify images in popular artistic styles, such as anime or Studio Ghibli, directly inside ChatGPT. The update comes just months after OpenAI replaced DALL·E 3 with GPT-4o’s image generation engine, known for improved realism and consistent text rendering in visuals.

The feature is rolling out globally to all ChatGPT users, including those on the free tier. This change positions OpenAI to reach casual users and professionals alike who want high-quality AI-generated images without relying on complex prompt crafting. The style presets offer a straightforward way to transform uploaded photos or generate images from scratch, creating a more approachable user experience.

This latest update reflects OpenAI’s strategy to lower entry barriers in generative AI while defending its lead against competitors like Midjourney and Stability AI. By embedding stylistic controls into the chat interface, OpenAI is not just expanding ChatGPT’s functionality but also strengthening user retention through ease of use. For creators, marketers, and hobbyists, it signals a continued shift toward frictionless AI-powered design tools.