Apple May Ditch In-House Siri AI for Claude or ChatGPT
Facing delays and internal setbacks, Apple is reportedly exploring replacing Siri’s brain with third-party large language models from OpenAI or Anthropic. The shift would represent a major strategy reversal for the company. It signals Apple's urgency to stay competitive in the generative AI race.
Apple is considering licensing external AI models. These could include OpenAI’s ChatGPT or Anthropic’s Claude to power a revamped version of Siri. This comes amid internal delays and quality concerns with its own LLM initiative. According to Bloomberg, the potential plan involves integrating these models on Apple’s private cloud infrastructure in a customized, privacy-focused deployment. Internally dubbed “LLM Siri,” Apple’s homegrown effort has lagged behind peers. The reported delay of its AI assistant overhaul to 2026 underscores the struggle. While development continues in-house, Apple executives are said to be increasingly bullish on Anthropic’s Claude as a more capable and controllable solution. The shake-up also follows leadership changes, with Mike Rockwell now overseeing Siri’s AI transformation. If Apple proceeds, this would mark one of its most significant strategic shifts. The company would be licensing core intelligence for a flagship feature rather than building it natively. For users, the result could mean a smarter Siri experience sooner. It also reflects the steep challenge Apple faces in matching the momentum of rivals like Google and OpenAI.
Apple is considering licensing external AI models. These could include OpenAI’s ChatGPT or Anthropic’s Claude to power a revamped version of Siri. This comes amid internal delays and quality concerns with its own LLM initiative. According to Bloomberg, the potential plan involves integrating these models on Apple’s private cloud infrastructure in a customized, privacy-focused deployment.
Internally dubbed “LLM Siri,” Apple’s homegrown effort has lagged behind peers. The reported delay of its AI assistant overhaul to 2026 underscores the struggle. While development continues in-house, Apple executives are said to be increasingly bullish on Anthropic’s Claude as a more capable and controllable solution. The shake-up also follows leadership changes, with Mike Rockwell now overseeing Siri’s AI transformation.
If Apple proceeds, this would mark one of its most significant strategic shifts. The company would be licensing core intelligence for a flagship feature rather than building it natively. For users, the result could mean a smarter Siri experience sooner. It also reflects the steep challenge Apple faces in matching the momentum of rivals like Google and OpenAI.
Apple is considering licensing external AI models. These could include OpenAI’s ChatGPT or Anthropic’s Claude to power a revamped version of Siri. This comes amid internal delays and quality concerns with its own LLM initiative. According to Bloomberg, the potential plan involves integrating these models on Apple’s private cloud infrastructure in a customized, privacy-focused deployment.
Internally dubbed “LLM Siri,” Apple’s homegrown effort has lagged behind peers. The reported delay of its AI assistant overhaul to 2026 underscores the struggle. While development continues in-house, Apple executives are said to be increasingly bullish on Anthropic’s Claude as a more capable and controllable solution. The shake-up also follows leadership changes, with Mike Rockwell now overseeing Siri’s AI transformation.
If Apple proceeds, this would mark one of its most significant strategic shifts. The company would be licensing core intelligence for a flagship feature rather than building it natively. For users, the result could mean a smarter Siri experience sooner. It also reflects the steep challenge Apple faces in matching the momentum of rivals like Google and OpenAI.
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